Today is the launch of Marie Claire Runway, a new biannual magazine that ‘celebrates all the fun and fabulosity of the Fashion Week whirl’. It’s brought to you by the people behind women’s glossy Marie Claire, and I was fortunate enough to be creative director of this project for seven frantic weeks at the end of last year. I worked long hours with a crack team of journalists to put together the mag and tried to document the process as we went. This video is a little taster of what happened behind the scenes.
Launching a new mag involves a lot of thinking, experimentation and red wine. We tried hundreds of different ideas for the cover and some of the inside pages were so intricate we sent the repro house into meltdown, with over 1000 images of models that needed to be digitally cut out and removed from their backgrounds.
I think this might my favourite spread…
Marie Claire Runway is on sale now at all good newsagents and probably some petrol stations. It is good. Go buy it.